OneNine
OneNine is a boutique cannabidiol brand dedicated to improving the quality of your life with the powers of plant medicine. In an attempt to break into the now lucrative space of dispensaries, OneNine approached me looking for a brand that would stand out from the rest. Their stated desire was to appeal to a classier clientele, as they would be charging a premium for their products. My goal was to ensure the brand was ultimately viewed as a lifestyle and not just a brand.
Scope
Visual Identity
Brand Strategy
Voice & Messaging
Photography
Packaging Design
Merchandise
Brand Maintenance
The name OneNine seemed arbitrary.
In an effort to make it functional and elegant at the same time, the circles in the design are meant to correlate with dosage recommendations on the CBD tinctures. One drop is represented by the circle in the negative space. Three drops make up the first number (one). Five drops make up the second number (nine).
Horizontal Version
